About us

Joseph and Collin's first conversation, sparked by an introduction from James at The School of Hard Knocks (a previous client of Collin), lasted over an hour. Together, they crafted a strategy to free Joseph from the brand-deal hamster wheel, eventually launching Protagonist Cookbook, which generated over $140,000 in profit within six months of its release. This success led them to help a select group of creators achieve their goals with their own digital products.